The GDPR states that data must be "kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed" (art. 5.1.e).
Piano applies default retention periods that can be adjusted by the customer:
|
Solution |
Data Retention |
Post Contract Termination |
|---|---|---|
|
Piano Analytics |
25 months (rolling) by default
|
30 days |
|
Piano Subscriptions |
Contractual relationship |
60 days |
|
Piano Audience |
31 days by default
|
60 days |
Notes:
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This retention duration should not be confused with the lifetime of the Identifiers and trackers (cookie, mobile ID, pixels, …) present on users' terminals, which is governed separately within the tagging library.
-
The relevant Data Minimization and Anonymization mechanisms applied to the data is valid during this period.