Newsroom Workspace Templates

Introduction

Cxense Insight provide the ability of creating so-called workspaces. A workspace is a particular view into the analytic data maintained by Cxense Insight. A workspace is a collection of workspace components put together to serve the information need/interest of a specific user or target audience. There exists a large set of widgets for creating and configuring workspace components. It is also possible to create one's own widgets. How to create a workspace and the widgets part of it is described in the Cxense Insight UI: Custom Workspaces guide and in the Workspace Tutorial. This document assumes that you are familiar with the content of the two documents.

This article does not deal with single workspace components, but with a set of 3 special purpose workspace templates directed towards newsrooms; one for editors, one for the front desk and one for individual journalists. The aim of the templates are to help editors understand what stories the paper should be covering, help the front desk identify what should be put on the first page, and the journalist what to write about.

How to give/get Access to the Newsroom Templates

The templates are shared within the Cxense Onboarding site group and only Cxense employees member of that site group will have access to them. If you are a customer or a Cxense employee not member of that group, send a request to support@cxense.com or to your onboarder requesting that the template is shared within one of the site groups that you have access to.

Template Editorial (Cxense Onboarding)
Template Front Desk (Cxense Onboarding)
Template Writers Board (Cxense Onboarding)

Once shared with your site group you can make a private copy of it (green circle), and possibly delete (red circle) the shared version (the two operation would map to you moving the template from the site group into your "private space").

move template.png

When you are done with your editing, you can then share it again with the site group:

Template Description and Required Configuration

Front Desk

The following video shows how to benefit from the Front Desk Workspace.

The target audience for this template is the front desk editors who administrate the content on the front page. Since the provided information is real-time, this gives the front desk the ability to take immediate actions upon news events.

Component Title	Component Description	Required Widget Configuration	Front Page Editors' Interpretation
Click-rate on Front Now	Procentage of front page visits that leads to more page views.	Set URL filter to the front page URL. For larger publication, reduce the time interval down from default 30 minutes.	Key metric to measure front page engagement.
Active users today	Compares today's number of unique user with a predefined goal.	Set the number of unique users to be the goal	Are we legging behind or are we in front of our stated goal today?
Traffic sources	Total page views and bounce rate grouped by sources (newspaper sections).		Indicates engagement level for each section of the publication and can be used to determine from which sections front page articles should be linked.
Recirculation rate	The procentage of readers reading more than just a single article.
Total page views today
Average page views per visit
Average visit time	Average session time for users
Average engagement time	Average time an user reads an article
Total traffic Benchmark	Todays traffic compared to same weekday last week
Front traffic Benchmark	Todays front page traffic compared to same weekday last week.	Set URL filter to the front page URL.
Top articles on front now	Shows the most read front page articles right now.	Set the Referrer URL filter to the front page URL. For larger publication, reduce the time interval down from the default 30 minutes.	Use the graphs and the downward trend arrows to determine which articles that have reached end of front page life and should be removed.
Top articles now	Shows the all over most read articles right now.	Set the time interval to the same as the previous item	Combined with previous item, makes it possible to see which social media articles should be moved to the front page to optiize traffic. Use the graphs and the upward trend arrows to find front page candidate articles.
Device type	Shows distribution of all users today.
Traffic drivers	Shows todays traffic on the publishers different sections.
Top articles today	Moost read articles today with bounce rate and average engagment time.		Replace front page articles with high bounce rate with better performing articles.
Most read on Social Media	Most popular social media stories today (Facebook, Twitter,..).
Top articles last 7 days and most read on Social media last 7 days			Good back fill source when there is little new content to offer.

Editorial

The target audience for this template is newspaper editors as well as newspaper section editors (sport, politics. etc). The template can be used as-is without any changes to it.

Component Title	Component Description	Editors' Interpretation
Location	Color coded map showing geographical user concentration
Engagement time	The total time a user spend on the all the pages that he/she read today. Engagement is the "enthusiasm" and loyality of a reader and could be measured in the amount of clock time a user spend reading the articles or the total number of visited pages.
Average page views per visit	Pageviews / number of sessions
Active users today	Indicates total traffic relative to a preset goal.	Let editors understand how well they are doing today.
Total traffic Benchmark	Todays traffic compared to same weekday last week
Hot topics	The hot topics of today (terms with most page views)
Traffic sources	Shows page views and average bounce rate grouped by external sources (and self-generated traffic if not filtered away)
Traffic sources	Same as above, but in a stacked graph
Refferal traffic	Referral traffic broken down by host
Device type	Shows distribution of all users today.
Traffic drivers	Todays traffic across the various sections of the publication
Top articles today	Most read today
Most read on Social Media	Most popular stories on social media today (Facebook and Twitter).
Most read 7 days and most popular on Social media last 30 days
Fly by users	Users that today read a maximum of 3 articles
Loyal users	User that today read between 4 and 10 articles
Heavy users	User that today read more than 10 articles
Traffic distribution last 30 days	The users' page views distribution the last 30 days
Performance journalists	Article authors (journalists, news agencies, the editorial staff) ranked by page views today (Number of articles (urls) also listed.

Writers Board

The target audience of this template is contributing journalists.

Component Title	Component Description	Required Widget Configuration	Journalists' Interpretation
Average reading time on my articles	Average engagement (reading) time the last seven days.	Set author filter to the journalist's name and the site filter to the site.	Indicates to the journalist how the content gets across to the end users
Traffic on my articles	Jouralist's articles by page views last seven days.	Set author filter to the journalist's name and the site filter to the site.
Hot topics	The hot topics of today (terms with most page views)
My Most read articles	Articles authored by the journalist with the most page views.	Set author filter to the journalist's name and the site filter to the site.	The bounce rate may indicate that the journalist is not doing a good enough job linking to other related/relevant stories.
My Most engaging articles	Journalist's articles listed by engagement time.	Set author filter to the journalist's name and the site filter to the site.	Possible to see what content that engages the users
My most shared articles		Set author filter to the journalist's name and the site filter to the site.	Give the journalist insight into how his/her stories perform across social media
Trending concepts, entity & persons today			Hints to what the journalist could/should write about. Most useful if the data is filtered on the journalist's area (for instance sport, crime, foreign affairs, etc.)

Last updated: February 04, 2022