Product Publishing Performance Reports provide information about how your products are going throughout the system.
The Product Publishing Report is available only to brokers and provides statistical information about your products and the ad spaces in which they're showing throughout your network.
You can get to the Product Publishing Report from the reports page or the report breadcrumb drop-down.
You can use the Product Publishing Performance Report to get great insight into historical traffic, broken down by Products, Feeds, AdSpaces, along with Months, Weeks, Days, even Hours!
With these grouping options, you can click on the text listings (LHS Column) to satisfy such Use Cases as:
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For a given Product, which Feeds provided the best CTR
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For a given Feed, which AdSpaces made the most requests
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For a Given Month, which Feed provided the best match rate, then which AdSpace provided the best CTR for this 'best matched' Feed..
and so on.
This report is the actual historical data of your platform, so If using these numbers for Sales teams and forecast projection, ensure you include concepts like seasonality, new traffic/publishers coming online etc. This will ensure you provide more realistic 'forecasts'.