Creative Templates are customizable components that define and specify the creative types available to Advertisers on a specific Advertising Product.
The list below shows the currently supported creative types in the system. Multiple Creative Templates can be added to Advertising Products to allow different Ad formats for Advertisers on a per-Product basis. Every Product requires at least one creative template, as this forms the basis of specification for Advertisers to generate their Ads. Please refer to each individual Creative Template to view their configurable options;
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Combo Template — Combo Creatives as the name indicates are a way to combine the functionality of several of the other feature types in the one rendering. Using HTML markup, every Creative presentation may be customized for the same Ad Feed/ Ad Product.
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Flash Template — Flash Templates specify the valid configuration of Flash advertisements for a specific product.
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HTML 5 Template — HTML 5 Templates are used to define properties for HTML 5 Creatives.
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Image Template — Image Templates specify the valid configuration of Image advertisements for a specific product.
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Text Template — Text Templates specify the valid configuration of Text advertisements for a specific product.
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Third-Party Template — Third-Party Templates are used to define which third-party ad systems are able to be added against a Campaign or Advertisement. For a list of our currently supported Third-Party systems please refer to the Third-Party Creative page.
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3rd Party JavaScript tags
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Video Template — Video Creatives allow the embedding of video advertisements into a player. A Video Creative template defines the properties uploaded videos must conform to, and the player will select the most appropriate video to play.