The combination of Products (Advertising side) and Feeds (Publishing side) to manage your platform inventory.
Getting There
Use the main navigation to select the 'Products & Feeds' Item.
Products
Advertising Products are chosen by Advertisers to determine the terms of their campaign with regard to;
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Where their Ads will be shown
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The payment model (~Advertising Type) to be used
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Specifies the ability to target the audience (or lack of targeting of course)
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Specifies the Creative options available, such as format and dimension
Feeds
Feeds aggregate Advertising Products simplifying their allocation to AdSpaces. Feeds are primarily used by Brokers to define their Ad inventory in a particular way, and not have manage the mapping of Products to AdSpaces directly. This way, Brokers can edit a single feed, and ensure all AdSpaces consuming that Feed are updated without having to manually edit each one.