Publishing Performance Report covers many varied reports. For clarity, the combinations are captured below:
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Account Performance by Month
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Account Performance by Week
-
Account Performance by Day
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Account Performance by AdSpace
Additionally, the User may 'drill down' within the above reports;
When viewing 'Account Performance by AdSpace', when a User clicks any of the listed AdSpaces in the report, they then view:
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AdSpace Performance by Month
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AdSpace Performance by Week
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AdSpace Performance by Day
Data Shown
All Publishing Performance Reports present the following data on each view;
|
Data column |
Definition |
|---|---|
|
Requests |
Requests received |
|
Impressions |
Total impressions served |
|
Positive requests |
Positive Requests is the number of requests that returned at least one advertisement. |
|
Clicks |
Number of clicks. |
|
CTR |
Click Through Rate. The rate at which Users click on an Advertisement. Calculated as effective clicks / total impressions. |
|
Depth |
Impressions / positive requests |
|
Match rate |
Positive requests / requests |