Often referred to as 'simple Text Ads', Text creatives have become an industry standard in online monetization.
When entering the text for each ad, an Isobar helps show how many characters are available for each field.
Dynamic Ad content
Text Creatives can be set to incorporate dynamically generated search terms by using the term
|
(note: usage must include the braces).
Dynamic Casing
By varying the case of the {keyword} tag, we set the case of the replaced text.
|
{keyword} casing |
Dynamic Output Casing |
|---|---|
|
{keyword} |
fast cars |
|
{Keyword} |
Fast cars |
|
{KeyWord} |
Fast Cars |
|
{KEYWord} |
FAST Cars |
|
{KeyWORD} |
Fast CARS |
|
{KEYWORD} |
FAST CARS |
Automatic Ad Content Bolding
Any keyword in a text creative matching the search term will automatically be bolded.
For example:
Initial Text Creative content "Fresh Fruit Boxes" would become "Fresh Fruit Boxes" if a User searched using the term "fruit".