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The Table Columns on the Ad-Ops Screens

Here's a breakdown of what all the data means in the tables on the ad-ops screens.

Running Campaigns

  • Campaign: the name of the campaign. Click on the text link to be taken to the campaign

  • Parent: the name of the campaign's parent. Click on the text to be taken to the parent's page, which will be either an advertising folder page or a media plan page

  • Status: the status of the campaign or contract

  • Date Range: the start date and end date of the campaign contract

  • Velocity: a measure of the degree to which a campaign is delivering its contracted impressions to schedule

  • Booked: the number of impressions booked on the contract

  • Remaining: the remaining number of impressions that need to be delivered to fulfil the contract's requirements

  • Time Left: the amount of time left until the contract ends and the campaign stops delivering impressions

Pending Campaigns

  • Campaign: the name of the campaign. Click on the text link to be taken to the campaign

  • Parent: the name of the campaign's parent. Click on the text to be taken to the parent's page, which will be either an advertising folder page or a media plan page

  • Status: the status of the campaign or contract

  • Date Range: the start date and end date of the campaign contract

  • Booked: the number of impressions booked on the contract

  • Num. of Creatives: the number of creatives added to the campaign

  • Time Until Start: the amount of time until the contract begins and the campaign starts delivering impressions

Past Campaigns

  • Campaign: the name of the campaign. Click on the text link to be taken to the campaign

  • Parent: the name of the campaign's parent. Click on the text to be taken to the parent's page, which will be either an advertising folder page or a media plan page

  • Status: the status of the campaign or contract

  • Date Range: the start date and end date of the campaign contract

  • Velocity: a measure of the degree to which a campaign is delivering its contracted impressions to schedule

  • Booked: the number of impressions booked on the contract

  • Delivered: the number of impressions that was delivered by the campaign

  • Delta (%): the difference between the booked and delivered impressions, expressed as a raw number and as a percentage

  • Time Since Ended: the amount of time since the contract ended

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