This guide provides a comprehensive overview of the steps required to implement Piano Audience, a solution designed to help you collect, segment, and activate first-party, anonymous user, and content data for more effective targeting and personalization.
Whether you're starting from scratch or integrating Audience into an existing setup, this guide outlines the core areas you’ll need to configure, including data collection scripts, event tracking, mobile SDK integration, data imports, and ad server configurations.
You’ll find direct links to supporting documentation and repositories for each step. As the implementation includes both web and mobile components, as well as optional campaign and reporting features, we recommend following the sections that are relevant to your specific use case.
Let’s get started by setting up the essential tracking scripts and SDKs.