Piano Audience offers versatile tools to help you analyze the data collected from your sites and validate the setup of the segments created in Audience.
Overlap Report
Helps you analyze the inter-relations between your audience segments and check the audience coverage.
To efficiently validate that two segments you have created do not have an extensive overlap, and include two different user groups use the overlap report. This provides you with heatmaps to easily detect overlapping segments. Each overlapping segments can also be expanded to obtain detailed information about the number of users that are overlapping between two segments and give you information about your audience coverage for the segment. Learn more.
Reach Report
Shows you the reach of a segment as a percentage of the site group and the actual size of the segment.
A segment reach report shows you what proportion of an audience the segment represents to efficiently obtain information about the number of readers you have included in your segment. Segment reach is represented as a percentage of the total site group as well as the actual size of the segment. For example, with a site group that has a recent audience size of one million users, a segment to represent ‘potential car buyers in London’ can have a 30% reach (or 300,000 audience members within the site group). Learn more.
Audience Overview Report
Quick and convenient analysis of your segments and audience as a whole. Learn more.
Events Reports
Reports showing page view and performance (e.g. "click a button", "click a download-link") events. Learn more.
Campaign Reporting
Several statistical reports for quick and convenient analysis of your campaigns. Learn more.
External User IDs
Report allows you to understand how many different (external) IDs are linked to the users of a specific segment. Learn more.