Data Model Structure: Events with Properties

Matrix of events with their corresponding properties.

Please note, that properties without any event dependencies are excluded from this table for clarity and conciseness.

Tag	Property name	composer. conversion	experience. action	experience. interaction	page. display	identity. form. exposure	identity. form. submit	vx. conversion	vx. conversion. offsite
Audience	Event	X	X	X	X			X	X
Audience	Event timestamp	X	X	X	X			X	X
Audience	Event timestamp (UTC)	X	X	X	X			X	X
Audience	Site	X	X	X	X			X	X
Audience	User ID	X	X	X	X			X	X
Audience	Visit ID	X	X	X	X			X
Composer	A/B Test Name	X	X	X				X
Composer	A/B Test Variant Name	X	X	X				X
Composer	API interaction card ID	X	X	X	X
Composer	API interaction card name	X	X	X	X
Composer	API interaction card type	X	X	X	X
Composer	API interaction experience ID	X	X	X	X
Composer	API interaction experience name	X	X	X	X
Composer	API interaction experience type	X	X	X	X
Composer	API interaction experience outcome	X	X	X	X
Composer	Browser ID	X	X	X	X			X
Composer	C1x- Brand relationship	X	X	X	X			X
Composer	C1x- Checkout abandonment	X	X	X	X			X
Composer	C1x- Content Likely to Convert	X	X	X	X			X
Composer	C1x- Expiring subscribers	X	X	X	X			X
Composer	C1x- Likelihood to Register	X	X	X	X			X
Composer	C1x- Likelihood to Return	X	X	X	X			X
Composer	C1x- Likelihood to Churn	X	X	X	X			X
Composer	C1x- Likelihood to Subscribe	X	X	X	X			X
Composer	C1x- Dynamic Paywall	X	X	X	X			X
Composer	C1x- Subscription Length	X	X	X	X			X
Composer	C1x- Subscription tenure	X	X	X	X			X
Composer	C1x- User frequency	X	X	X	X			X
Composer	C1x- Visitor interest	X	X	X	X			X
Composer	C1x- Visitor recency	X	X	X	X			X
Composer	Card action	X	X	X				X
Composer	Card ID	X	X	X				X
Composer	Card name	X	X	X				X
Composer	Content Author	X	X	X	X			X
Composer	Content Publication Date	X	X	X	X			X
Composer	Content Section	X	X	X	X			X
Composer	Content Type	X	X	X	X			X
Composer	Experience ID	X	X	X				X
Composer	Experience name	X	X	X				X
Composer	Experience version	X	X	X				X
Composer	Experience label	X	X	X				X
Composer	Experience priority	X	X	X				X
Composer	Has access?	X	X	X	X	X	X	X
Composer	Has access to	X	X	X	X	X	X	X
Composer	Has access to Resource ID	X	X	X	X	X	X	X
Composer	Has access to Resource name	X	X	X	X	X	X	X
Composer	Has access to Term ID	X	X	X	X	X	X	X
Composer	Has access to Term name	X	X	X	X	X	X	X
Composer	Has access to Term type	X	X	X	X	X	X	X
Composer	Interaction type			X
Composer	Is experience exposed?		X
Composer	Meter card name	X	X	X				X
Composer	Offer ID	X	X	X				X
Composer	Offer name	X	X	X				X
Composer	Pages card name	X	X	X				X
Composer	Pageview ID	X	X	X	X			X
Composer	Publisher AID	X	X	X	X			X	X
Composer	Segment path	X	X	X				X
Composer	Tags Array	X	X	X	X			X
Composer	Template closable?	X	X	X				X
Composer	Template display mode	X	X	X				X
Composer	Template ID	X	X	X				X
Composer	Template name	X	X	X				X
Composer	Template variant ID	X	X	X				X
Composer	Template variant name	X	X	X				X
Composer and Subs billing	Term ID	X	X	X				X	X
Composer and Subs billing	Term name	X	X	X				X	X
Composer and Subs billing	Term Type	X	X	X				X	X
Composer/ID	Field ID						X
Composer/ID	Field Title						X
Composer/ID	Field Value						X
Composer/ID	Form fields						X
Composer/ID	Form ID					X	X
Composer/ID	Form name					X	X
E-commerce	Amount (excl. tax)							X	X
E-commerce	Amount (incl. tax)							X	X
E-commerce	Collection currency	X						X	X
E-commerce	Goal type	X						X	X
E-commerce	Payment method							X	X
E-commerce	Transaction ID							X	X
E-commerce	Transaction status							X	X
Geolocation	City	X	X	X	X			X
Geolocation	Continent	X	X	X	X			X
Geolocation	Country	X	X	X	X			X
Geolocation	Latitude	X	X	X	X			X
Geolocation	Longitude	X	X	X	X			X
Geolocation	Region	X	X	X	X			X
Geolocation	Sub-region	X	X	X	X			X
Identity	Identity - Event source							X
Pages	Page	X	X	X	X			X
Pages	Page Title				X
Sources	UTM Campaign	X	X	X	X			X
Sources	UTM Content	X	X	X	X			X
Sources	UTM Medium	X	X	X	X			X
Sources	UTM Source	X	X	X	X			X
Sources	UTM Term	X	X	X	X			X
Technology	Browser	X	X	X	X			X
Technology	Browser - Group	X	X	X	X			X
Technology	Browser - Version	X	X	X	X			X
Technology	Connection organisation	X	X	X	X			X
Technology	Cookie accepted?	X	X	X	X			X
Technology	Device - Brand	X	X	X	X			X
Technology	Device - Marketing name	X	X	X	X			X
Technology	Device - Technical name	X	X	X	X			X
Technology	ISP	X	X	X	X			X
Technology	OS	X	X	X	X			X
Technology	OS - Group	X	X	X	X			X
Technology	OS version	X	X	X	X			X
User	Cumulated conversions (user)	X	X	X	X			X	X
User	Cumulated days (user)	X	X	X	X			X	X
User	Cumulated order value (user)	X	X	X	X			X	X
User	Cumulated page views (user)	X	X	X	X			X	X
User	Cumulated time spent (user)	X	X	X	X			X	X
User	Cumulated visits (user)	X	X	X	X			X	X
User	First access date (user)	X	X	X	X			X	X
User	First campaign (user)	X	X	X	X			X	X
User	First source (user)	X	X	X	X			X	X
User	Last access date (user)	X	X	X	X			X	X
User	User frequency	X	X	X	X			X	X
Subs billing	Billing country code							X	X
Subs billing	Billing period							X	X
Subs billing	Created via upgrade?							X	X
Subs billing	Is full refund?								X
Subs billing	Is in trial?							X	X
Subs billing	Licensee ID							X	X
Subs billing	Next billing date							X	X
Subs billing	Next verification date							X	X
Subs billing	Payment provider							X	X
Subs billing	Promotion							X	X
Subs billing	Promotion amount							X	X
Subs billing	Promotion code							X	X
Subs billing	Promotion ID							X	X
Subs billing	Promotion percentage discount							X	X
Subs billing	Resource ID							X	X
Subs billing	Resource name							X	X
Subs billing	Subscription action							X	X
Subs billing	Subscription ID							X	X
Subs billing	Subscription period number							X	X
Subs billing	Term billing configuration							X	X
Subs billing	Trial duration							X	X

Identity events

Please note, that properties without any event dependencies are excluded from this table for clarity and conciseness.

Tag	Property name	identity. create	identity. delete	identity. email. submit	identity. login	identity. logout	identity. password. reset. requested	identity. password. reset. success	identity. password. updated	identity. session. expire
Audience	Event timestamp	X	X	X	X	X	X	X	X	X
Audience	User ID	X	X	X	X	X	X	X	X	X
Audience	Visit ID			X
Composer	Browser ID	X		X	X	X	X	X	X	X
Composer	Pageview ID	X		X	X	X	X	X	X	X
Composer	Publisher AID	X	X	X	X	X	X	X	X	X
Identity	Identity - Double opt-in			X
Identity	Identity - Event source	X		X
Identity	Identity - Passwordless enabled	X		X	X
Identity	Identity - Social sign-in method	X		X	X
Pages	Page	X		X	X	X	X	X	X	X

Subs billing events

Please note, that properties without any event dependencies are excluded from this table for clarity and conciseness.

Tag	Property name	subscription. action	subscription. action. offsite	transaction. refund. offsite
Audience	Event	X	X	X
Audience	Event timestamp	X	X	X
Audience	Event timestamp (UTC)	X	X	X
Audience	Site	X	X	X
Audience	User ID	X	X	X
Audience	Visit ID	X
Composer	Browser ID	X
Composer	Pageview ID	X
Composer	Publisher AID	X	X	X
Composer and Subs billing	Term ID	X	X	X
Composer and Subs billing	Term name	X	X	X
Composer and Subs billing	Term Type	X	X	X
E-commerce	Amount (excl. tax)	X	X	X
E-commerce	Amount (incl. tax)	X	X	X
E-commerce	Collection currency	X	X	X
E-commerce	Payment method	X	X	X
E-commerce	Transaction ID	X	X	X
E-commerce	Transaction status	X	X	X
Geolocation	City	X
Geolocation	Continent	X
Geolocation	Country	X
Geolocation	Latitude	X
Geolocation	Longitude	X
Geolocation	Region	X
Geolocation	Sub-region	X
Pages	Page	X
Sources	UTM Campaign	X
Sources	UTM Content	X
Sources	UTM Medium	X
Sources	UTM Source	X
Sources	UTM Term	X
Technology	Browser	X
Technology	Browser - Group	X
Technology	Browser - Version	X
Technology	Connection organization	X
Technology	Cookie accepted?	X
Technology	Device - Brand	X
Technology	Device - Marketing name	X
Technology	Device - Technical name	X
Technology	ISP	X
Technology	OS	X
Technology	OS - Group	X
Technology	OS version	X
User	Cumulated conversions (user)	X	X	X
User	Cumulated days (user)	X	X	X
User	Cumulated order value (user)	X	X	X
User	Cumulated page views (user)	X	X	X
User	Cumulated time spent (user)	X	X	X
User	Cumulated visits (user)	X	X	X
User	First access date (user)	X	X	X
User	First campaign (user)	X	X	X
User	First source (user)	X	X	X
User	Last access date (user)	X	X	X
User	User frequency	X	X	X
Subs billing	Billing country code	X	X	X
Subs billing	Billing index	X	X
Subs billing	Billing period	X	X
Subs billing	Billing period count	X	X
Subs billing	External API source	X	X
Subs billing	Is full refund?			X
Subs billing	Is in trial?	X	X
Subs billing	Licensee ID	X	X
Subs billing	Next billing date	X	X
Subs billing	Next renewal flag	X	X
Subs billing	Next verification date	X	X
Subs billing	Payment - Authentication required		X
Subs billing	Payment - Decline reason		X
Subs billing	Payment - Error		X
Subs billing	Payment - Error description		X
Subs billing	Payment - Lost amount (excl. tax)		X
Subs billing	Payment - Lost amount (incl. tax)		X
Subs billing	Payment - Rank		X
Subs billing	Payment - Retry attempt		X
Subs billing	Payment provider	X	X	X
Subs billing	Pre-refund transaction amount			X
Subs billing	Renewal period count	X	X
Subs billing	Resource ID	X	X	X
Subs billing	Resource name	X	X	X
Subs billing	Subscription action	X	X
Subs billing	Subscription ID	X	X
Subs billing	Subscription period number	X	X
Subs billing	Term billing configuration	X	X
Subs billing	Trial duration	X	X
Subs billing	Upgrade to subscription ID	X	X
Subs billing	Upgrade to term ID	X	X

Last updated: July 01, 2026

Composer and Conversion-related events

Identity events

Subs billing events