Ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns. Ad servers are responsible for making instantaneous decisions about what ads to show on a website, then serving them. On top of that, an ad server collects and reports data (such as impressions, clicks, etc.) for advertisers to gain insights from and monitor the performance of their ads.
Piano Audience provides both types of integrations with ad servers: export integrations with SpotX, Adform, Google Ad Manager, iBillboard, etc. and import integrations with Google Ad Manager and Adform.