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Audience
Audience
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List of Audience Connections

Connections in Piano Audience → Connectivity are grouped into the following categories:

  • Piano Products - connections that allow integrating one platform with another within the Piano family.

  • Generic Import/Export - a self-explanatory category that brings together connections allowing clients to import and export user profile data, segments, and segment audiences (memberships) both on a one-time basis and on a schedule.

  • Direct Connections - a large number of connections with various partners and their platforms: DSPs, SSPs, Ad Servers, and so on.

  • Ad Data Import category brings together connections that allow importing data from platforms where clients run their marketing campaigns, for example, Adform and Google Ad Manager.

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