Managing products comes in many flavours. The items below cover different aspects of product management.
De-Duplication of Advertisements
prevents the display of duplicate ads from the same source by Campaign, Finance Account, Display URL, and/or Competitor Label.
Optimising Product Yield
Click through rates are used to optimise yield from ad creatives. CTR scores are recalculated every 10 minutes (on average). This ensures your Cxense Ad platform is dynamically balancing the affect of each Ad's relevance to the audience.
Product Sharing
Product sharing allows brokers to increase the reach between advertising networks. Through product sharing, advertising inventory is exposed between networks. By exposing a product to another network for assignment to an AdSpace, we expose additional inventory for purchase in the originating system.
Role Based Product Access
The goal of this feature is to allow brokers to test out a new product before opening it up for use across their ad network. To achieve this, brokers can configure products to restrict particular roles. Users without a valid role will not see the restricted products when they are creating campaigns or ad spaces.