Social Insights lets you measure and understand how your social media content performs across major networks. Compare performance across networks and handles, understand your publishing tactics, and see which content drives the most reach and engagement.
Social Insights currently supports X and Facebook.
What you can do
With Social Insights, media and marketing teams can:
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Understand which posts, handles, and networks drive the most views and engagement.
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Evaluate social performance at the post level to inform publishing tactics and scheduling.
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Compare performance across social networks and handles to assess return on effort and optimize distribution strategies.
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Identify how social audiences behave across the site: whether they bounce, subscribe, or convert.
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Benchmark performance and follow network trends to stay ahead of the competition.
Built on Workspaces
Social Insights is built on top of Workspaces, Piano’s flexible dashboarding environment designed to support both analysts and business users. Workspaces makes it easy to create, view, and share dashboards that put actionable data at your fingertips.
For Social Insights, a pre-configured Workspaces board delivers ready-to-use visualizations tailored to the needs of social media. General information on viewing and using Workspaces boards can be found here: About Workspaces.
Getting started
Piano Analytics collects data directly from the social platforms, aside from X. See Setting up Social Insights for the full setup.
Before you start, we recommend reading How Social Insights data works. It covers a few key principles about how social data behaves that are essential to reading your boards correctly.