Introduction to Social Insights Boards
Introduction
Social Insights provides one standard reporting board to meet the analysis needs of your social publishing team. If you are also a Piano Analytics customer, as detailed below, a version of each board can be saved, manipulated and modified to suit your needs.
More information on how to use workspaces can be found here.
Location
The standard Social Insights board is available in your Piano Analytics library alongside all of your other Piano Analytics resources. All boards are located in Boards > Piano Analytics > All Resources section of your library.
Table of contents
Social Insights
This board provides a complete overview of your social media activity across all platforms. It is divided into 4 tabs - Overview, Publishing, Facebook & X (Twitter) - to help teams track engagement metrics, evaluate publishing strategies, and identify top-performing content, authors, and networks. The goal is to offer actionable insights into what drives performance and how to optimize your social publishing tactics accordingly.
Overview tab
This tab provides a cross-network summary of your social media performance during the selected analysis period. It combines headline reach and engagement metrics with breakdowns by network and handle, helping you quickly identify which platforms and accounts are driving the most views, interactions, and engagement before drilling into more granular detail.
The overview tab contains the following tiles :
Overview
Headline lifetime metrics for posts published during the analysis period. This tile summarizes the overall reach and engagement generated by your social publishing activity, combining post views, post reactions, post interactions, post engagement, and post link clicks into a single high-level snapshot. Use it as your starting point before drilling into individual networks, handles, or posts.
Number of posts
Total posts published during the analysis period, across all networks and handles. This metric gives a quick read on publishing volume and cadence, helping you understand how much content was produced before looking at how it performed.
Top Networks by Number of Posts
Distribution of published posts by social network during the analysis period. This chart shows the relative share of your publishing activity across each connected network. Making it easy to see whether your content strategy is balanced or concentrated on one platform.
Top Handles by Number of Posts
Distribution of published posts by social handle during the analysis period. This chart breaks down publishing volume by individual handle, helping you identify which accounts are the most active contributors and compare publishing effort across teams or brands.
Network Performance Table
Lifetime metrics broken down by social network for posts published during the analysis period. This table places each connected network side by side, across six metrics: social posts, post views, post interactions, post engagement, post engagement rate, and post link clicks, giving a direct, at-a-glance comparison of volume and performance between platforms.
Top 5 Handles by Post Views
Handles generating the most post views during the analysis period. This chart ranks your top 5 performing handles by reach, making it easy to spot which accounts are driving the most visibility for your content.
KPIs for Top 5 Handles
Engagement rate for your top-performing handles during the analysis period. Shown alongside the views ranking above, this tile reveals how each top handle's engagement rate compares, helping you distinguish handles that generate views from those that also drive meaningful interaction.
Top 10 Posts by Post Views
Your most-viewed individual posts published during the analysis period. This ranking surfaces the specific pieces of content that resonated most with audiences, useful for identifying formats or topics worth repeating.
KPIs for Top 10 Posts
Engagement rate for your most-viewed posts published during the analysis period. Paired with the views ranking, this tile shows whether your top-viewed posts are also driving strong engagement, or whether reach and engagement are diverging.
Publishing Tab
This tab focuses on your publishing activity rather than performance alone, showing how much content you published, in what format, and how each individual post performed. It's built to help content teams understand publishing cadence and format mix, and to pinpoint which posts and content types are resonating most with your audience.
This tab contains the following tiles :
Posts Over Time
Cumulative number of posts taken into account over the analysis period. This line chart tracks how publishing volume builds up day by day, helping you spot bursts of activity or gaps in your posting cadence throughout the period.
Posts by Post Type Over Time
Cumulative number of posts taken into account, broken down by media type. This stacked area chart shows how the mix of content formats, such as link, video, and photo, evolves over the analysis period, revealing shifts in publishing strategy over time.
Posts by Post Type
Total number of posts by media type published during the analysis period. This chart compares publishing volume across formats (link, video, photo, status), showing which content types your team relies on most.
KPIs for Post Types
Headline lifetime metrics for posts published during the analysis period, broken down by media type. This chart ranks post types by a selected metric, such as post views, so you can see which formats are generating the most reach or performance.
Content Performance per Post
Post-level detail with views, shares, likes, comments, and engagement rate. These values are lifetime metrics for posts published during the analysis period. This table lists every individual post alongside its full performance breakdown, enabling post-by-post analysis to identify standout content and patterns in what drives engagement.
Facebook Tab
This tab drills into your Facebook publishing and performance specifically, breaking headline reach and engagement metrics down by reaction, interaction, and engagement type, alongside trends over time and post-level video detail. It's designed for teams who want to evaluate Facebook as its own channel rather than as part of a cross-network view.
This tab contains the following tiles :
Overview - Facebook
Overview of lifetime metrics for Facebook posts published during the analysis period. This tile mirrors the cross-network Overview tile but narrows the same five headline metrics, post views, post interactions, post reactions, post engagement, and post link clicks, to Facebook only, giving a quick baseline before exploring the network-specific detail below.
Number of Facebook Posts
Total Facebook posts published during the analysis period. This metric tracks publishing volume specifically on Facebook, useful for comparing output against other networks or against previous periods.
Share of Posts by Facebook Handle
Distribution of Facebook posts by handle during the analysis period. This chart shows how publishing activity on Facebook splits across your connected handles, helping you see whether one account is carrying most of the publishing load.
Facebook Post Reactions
Total reactions accumulated on Facebook. This is the headline reaction count for all Facebook posts published in the period, anchoring the reaction breakdown and trend tiles that follow.
Facebook Post Reaction Breakdown
Reactions split by type: haha, sorry, love, wow, and anger. These metrics are lifetime metrics for Facebook posts published during the analysis period. This breakdown shows which emotional reactions your Facebook content is generating, offering insight into how audiences are responding beyond a simple like or share.
Facebook Post Reactions Over Time
Cumulative post reactions over the analysis period. This line chart tracks how reactions build up day by day, making it easy to spot spikes tied to specific posts or campaigns.
Facebook Post Interactions
Total interactions accumulated on Facebook. This headline figure combines all forms of interaction, reactions, likes, shares, and comments, into a single count for the period.
Facebook Post Interaction Breakdown
Interactions split by type: reactions, likes, shares, and comments. This breakdown shows the relative mix of interaction types on Facebook, helping you understand whether audiences are mostly reacting, liking, sharing, or commenting on your content.
Facebook Post Interactions Over Time
Cumulative post interactions over the analysis period. This chart shows the day-by-day accumulation of interactions, useful for correlating spikes with specific publishing activity.
Facebook Post Engagement
Total engagement accumulated on Facebook. This is the broadest performance figure for the network, combining interactions, clicks, and video views into a single engagement total.
Facebook Post Engagement Breakdown
Engagement split by type: interactions, clicks, and video views. This breakdown shows which behaviors are driving overall engagement on Facebook, distinguishing passive interactions from more active behaviors like clicking through or watching video.
Facebook Post Engagement Over Time
Cumulative post engagement over the analysis period. This chart tracks the day-by-day build-up of total engagement, helping identify which days or campaigns contributed most to overall performance.
Facebook Video Post Performance
Post-level video metrics: views, playback starts, 3-second plays, 30-second plays, and completions. This table breaks down performance for individual video posts, showing how far into each video viewers watched, useful for evaluating video effectiveness and spotting drop-off points.
X (Twitter) tab
This tab drills into your X publishing and performance specifically, breaking headline reach and engagement metrics down by interaction and engagement type, alongside trends over time and post-level video detail. It mirrors the Facebook tab's structure, with platform-specific differences such as post saves as an interaction type and percentage-based video play milestones.
This tab contains the following tiles:
X (Twitter) Overview
Overall lifetime metrics for X posts published during the analysis period. This tile mirrors the cross-network Overview tile but narrows the headline metrics, post views, post interactions, post engagement, and post link clicks, to X only, giving a quick baseline before exploring the network-specific detail below.
Number of X (Twitter) Posts
Total X posts published during the analysis period. This metric tracks publishing volume specifically on X, useful for comparing output against Facebook or against previous periods.
Share of X (Twitter) Posts by Handle
Distribution of X posts by handle during the analysis period. This chart shows how publishing activity on X splits across your connected handles, helping you see whether one account is carrying most of the publishing load.
X (Twitter) Post Interactions
Total interactions accumulated on X. This headline figure combines all forms of interaction on the platform into a single count for the period.
X (Twitter) Post Interaction Breakdown
Interactions split by type: likes, shares, comments, and saves. This breakdown shows the relative mix of interaction types on X, helping you understand whether audiences are mostly liking, sharing, commenting, or saving your content. Note that saves is specific to X and doesn't appear in the equivalent Facebook breakdown.
X (Twitter) Post Interactions Over Time
Maximum post life: 30 days. This line chart tracks the day-by-day accumulation of interactions on X, useful for correlating spikes with specific publishing activity, capped at each post's first 30 days to keep the trend focused on organic performance.
X (Twitter) Post Engagement
Total engagement accumulated on X posts. This is the broadest performance figure for the network, combining interactions, clicks, and video views into a single engagement total.
X (Twitter) Post Engagement Breakdown
Engagement split by type: interactions, clicks, and video views. This breakdown shows which behaviors are driving overall engagement on X, distinguishing passive interactions from more active behaviors like clicking through or watching video.
X (Twitter) Post Engagement Over Time
Cumulative post engagement over the analysis period. This chart tracks the day-by-day build-up of total engagement on X, helping identify which days or campaigns contributed most to overall performance.
X (Twitter) Video Post Performance
Post-level video metrics: views, playback starts, 25%/50%/75% plays, and completions. This table breaks down performance for individual video posts on X, showing how far into each video viewers watched using percentage-based milestones. Note X uses percentage thresholds (25%, 50%, 75%) rather than the time-based thresholds (3s, 30s) used on Facebook.
