Supported Platforms
Ad Performance currently supports the following ad platforms:
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Google Ads
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Meta Ads (Facebook Ads)
It does not support:
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Search Ads 360 (SA360). SA360 is a separate Google product and cannot be connected via Ad Performance.
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URLs shortened by third-party URL shorteners (e.g.,
bit.ly). Shorteners strip the supplementary UTM parameters that Ad Performance depends on. Use the ad platform's native tracking template instead.
Tagging prerequisites
To use Ad Performance, your site must be on:
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Piano Analytics SDK version 6.0 or higher, or
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Legacy SmartTag version 5.29.4 or higher for sites that have not yet migrated to the Piano Analytics SDK.
Sites on older tagging cannot connect to Ad Performance until they upgrade.
In addition, your campaign URLs must include the supplementary UTM parameters that Ad Performance reads (utm_cid, utm_agid, utm_adid, utm_platform — see the dedicated UTM parameters article for the exact list and ad-platform tracking-template syntax).
Data ingestion cadence
Ad-platform cost and performance data is imported into Piano Analytics once per day, with a one-day delay (D+1). Yesterday's ad spend appears in Ad Performance the following day. Data is not available in real time.
Key Features
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Automated data pipelines to ingest digital marketing data on a daily basis.
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A unique, state of the art methodology to join data sets from various platforms together with analytics data.
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A dedicated datamodel – Access a new set of properties and metrics specifically designed to analyse performance and spend data.
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A pre-configured Workspaces board with dedicated visualizations to gather insights and make informed decisions.
Data availability & access rights
Ad Performance data and boards, once connected, are available to all users within your organization similarly to all out of the box ressources.
The imported data can be used in Data Query, reports and included into the standard out of the box dedicated Ad Performance board or users' custom boards & workspaces.
Pricing
Ad Performance includes one connected account per ad platform at no additional cost. Ad Performance Premium removes this limit, so you can connect as many accounts as you need. To upgrade, contact your account manager.
Benefits
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Enhanced Insights: Gain a comprehensive understanding of your digital marketing activity performance by combining analytics data with data from your various marketing platforms.
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Time Efficiency: Save time with automated data import and pre-configured Workspaces boards.
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Data-Driven Decisions: Make informed decisions based on accurate conversion data provided by Piano Analytics as a trusted third party.
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Scalability: Easily scale your analysis as your advertising efforts grow.