To indicate “ownership” between a Page and a domain, follow these steps:
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As a Page admin, go to your Facebook Page and click Publishing Tools. In the left-hand column, click the tab that says “Link Ownership.”
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Find the “Authorize Page” section in the middle of the page and follow the directions to highlight and copy the Open Graph markup tag shown (this is the tag that says ).
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(You will need to coordinate with your website’s webmaster for this step) Open your Content Management System (CMS) and input the tag in the tag of your website’s HTML.
Note: Your site configuration and how you would like to grant editing access may vary. If you would like to only grant link post modification access for specific sections of your website, you will need to choose where in your code you would like to indicate Page(s) have access for editing (i.e. if a Page should only have a link post modification access to the sports section of your website, you should find the section of code that controls only this section).
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Paste the Open Graph markup tag that you copied from Publishing Tools into this section of your code. After this step, the code has now authorized the Facebook Page to modify the metadata of page posts that link to this website.
Note: To authorize multiple Facebook Pages for one website domain, copy and paste into your code Open Graph markup tags from each of the Pages you would like to grant link ownership. To be able to modify links from multiple domains, a Page’s Open Graph markup tag must be pasted in each website’s code.
<head> ... <meta property="fb:pages" content="YOUR_PAGE_ID1" /> <meta property="fb:pages" content="YOUR_PAGE_ID2" /> <meta property="fb:pages" content="YOUR_PAGE_ID3" /> ... </head>
To verify that you have successfully enabled link post modification for a Page, follow these steps:
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In Publishing Tools on your Page, find the section labeled “Verify,” and follow the directions to fill the open field with the domain you expect to have link ownership with.
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Click the “Verify URL” button.
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If you have successfully enabled link post editing for your Page, a green checkmark will confirm your site is connected to your Page. If your Page has not successfully connected with your website, a red box will indicate you need to reconfirm the link ownership steps.
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If you added multiple Pages’ Open Graph markup tags to your website, you can use the Facebook Share Debugger to verify that the Facebook crawler is scraping all the tags that you added.
FAQs
Q: What is the Link Ownership tool?
A: The Link Ownership tool allows Page admins to verify that they own a link. Once verified, a Page will be able to edit link previews for only the links and domains they own.
Q: Does my Facebook Page have access to the Link Ownership tool?
A: If you are a Page admin, go to your Facebook Page and click Publishing Tools. In the left-hand column, if you see the tab ‘Link Ownership’ then your Page has access.
Q. If my client’s Facebook Page doesn’t have access to the Link Ownership tool, how can they get it?
A: Please have your client reach out to their Facebook CP/CSM to request access to the tool.
Q. Will there be a Graph API update that will let you claim that you own a link?
A: No, ownership requires the owner of a website to make configuration changes to their website. Once this has been set up, Facebook’s crawler verifies that information. It’s also possible to programmatically trigger the crawler to re-scrape a URL using the POST /id={URL} Graph API endpoint.
Q: What does the future of link editing look like?
A: We’re committed to developing solutions that address link post metadata editing needs, and these Graph API endpoints are a step towards that. By verifying link ownership through Open Graph tags we can support the link editing needs of publishers and advertisers for the websites they own and also protect our community from misinformation.
We’ve also heard feedback about the need for establishing ownership at a domain-level and understand the existing tools do not address that. This is something we are actively working on and we will have more to announce soon.