Publishing overview
Advertisements may be published across various networked delivery channels including mobile phones, SMS and web sites. Advertisements are retrieved for display to the end user by means of a JavaScript hook or via the Impression Request API. The selection of advertisements may be controlled by filter criteria, although these may be overridden by search request parameters.
The characteristics of an AdSpace will be used to determine what advertisements are eligible for display on the site, including mime type, size, codec, base ad unit dimension and the space multiplier.
AdSpaces
AdSpaces are created by publishers who wish to display advertisements in online delivery channels, including web sites, mobile phone and SMS. The AdSpace is associated with an active advertising product whose advertising content is the right size for the AdSpace or platform. The advertisements are retrieved for display by using a JavaScript hook embedded in the web page, or by using the Impression Request API with the AdSpace ID. The system generates the JavaScript hook for embedding in the web page when an AdSpace is created. The JavaScript hook will only retrieve a single advertisement; the Impression Request API can be used to retrieve ads for multiple AdSpaces.
The selection of advertisements for display in an AdSpace can be controlled by setting filter criteria. The filter criteria may be overruled by search request parameters.
AdSpace formats and dimensions
AdSpace dimensions are normally of a specific type (IAB, mobile, other) and are associated with specific widths and heights. The dimensions associated with an AdSpace are matched with those of products that are selected for display. When attempting to match products with AdSpaces, the following characteristics are evaluated:
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Maximum size
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Base ad unit dimension
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Multiplier (either x or y dimension). The result of the calculation (multiplier * dimension) should be equal to an IAB dimension. The product dimensions must be a multiple of the base ad unit dimensions.
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Codec
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Mime type
The number of lines and characters available will be specified for text creatives.
Earning accounts
Earning accounts contain financial transactions for ad publishers. Clicks on ads related to CPC products normally result in revenue being generated for the publisher. Revenue sharing only applies to CPC products.
Financial transactions on the earning account are in the account currency.
An AdSpace cannot retrieve ads if an earning account does not exist for the publisher.
Balance limits
Account managers can limit the earnings of a publisher account for a period of time (day, week, month). Time settings are in the system time zone.
When the earnings cap has been reached for a specified period, the AdSpace will not receive any advertisements.
Account activation
Earning accounts may be de-activated by the account owner. This will prevent any ads from being returned for display in the relevant AdSpace. A business owner may also disable an earning account - the account owner cannot enable an earning account that has been disabled by the business owner.
CPC revenue sharing
The charge paid per click on an advertisement may be split between the business owner and the publisher. The business owner determines the amount of the split for each AdSpace or publisher earning account.
A default revenue share is assigned to new publisher accounts and AdSpaces. The default value may be configured by the business owner.
CPC reserve prices
A publisher may set a minimum cost per click value for an AdSpace or group of AdSpaces. Advertisements will only be selected for display if the CPC value is above the publisher's reserve price.
Diagnostic search
A diagnostic search will perform an impression request for an AdSpace that will display a set of advertisements matching the AdSpace dimensions. The diagnostic search can be used to
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Troubleshoot system configuration
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Analyse advertising network performance
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Inspect the advertisements the AdSpace could receive
Search criteria for retrieving ads are dependent on any matching features associated with the product type.
The following details will be retrieved for advertisements returned by the diagnostic search:
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Yield factor (CPC)
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Ranking
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Bid price (CPC)
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Calculated CPC value
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Advertisement bid quality (CPC)
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Burn rate (CPM)
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Advertiser account Id
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Product Id and name
Publisher reports
Publisher Performance Report
The Publisher Performance Report shows information about clicks, impressions and revenue for AdSpaces. The information may be grouped in various ways and presented in graphical views.
The report contains the following information:
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Requests
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Impressions
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Positive requests
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Clicks
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CTR
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Depth
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Match rate
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EPC
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Rev per page Imp
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Rev per Imp
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Rev per positive
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Imp CPC Earn
Please note within the above example;
Positive Requests is the number of requests that returned at least one advertisement.(ie. 'bidded searches')
Match rate is determined by Positive Requests divided by the Requests (eg. 85 / 143 = 0.594 for Sun Jan 23 2011 in above example)
CTR is determined by the amount of Clicks divided by the Impressions (eg. 9/88 = 0.102 for Sun Jan 23 2011 in above example)
Depth is the number of ads that were returned for each Positive Request. (eg. an average of 1.035 ads were returned for each positive request)
The Publishing Performance page within the User Guide details actual usage of this report.