Financial transactions
All financial transactions are posted to earnings (publisher) or billing (advertiser) financial accounts. Statements are generated, showing transactions for each billing period. On statement generation, payments are initiated for post-pay accounts with automatic deductions and a billing transaction file is created - typically for integration with other financial systems.
Fees and charges
Fees may be charged
-
When a product is purchased (setup fees, CPM or tenancy costs)
-
As CPC advertisements receive clicks (these are generally aggregated and processed on a regular basis)
-
On an ongoing, periodic basis
-
When a campaign is cancelled (if applicable)
-
When a campaign is renewed or extended
All transactions are applied in the currency of the relevant account.
No fees are applied for house campaigns and no fees are applied when impression requests or clicks are detected and deemed to be fraudulent.
CPC product fees
|
Charge type |
Applied |
Notes |
|---|---|---|
|
Setup fee |
On first publication |
Applied again on stop-restart, but not after pause-restart |
|
Ongoing fee |
Daily/weekly/monthly |
Depends on product configuration |
|
Click charges |
Aggregated and charged daily |
Subject to broker/publisher revenue sharing |
CPM product fees & charges
|
Charge type |
Applied |
Notes |
|---|---|---|
|
Setup fee |
On purchase |
|
|
CPM contract charge |
On Flight Completion or stoppage |
Based on cost per thousand impressions, Subject to broker/publisher revenue sharing |
Tenancy product fees
|
Charge type |
Applied |
Notes |
|---|---|---|
|
Setup fee |
On purchase |
|
|
Tenancy contract fee |
On Flight Completion or stoppage |
Based on cost per unit of time (day/week/month), Subject to broker/publisher revenue sharing |
Payments
A broker generally determines what payment methods can be used by advertisers and publishers. Pre-pay advertisers normally pay by credit or debit card, while post-pay advertisers may also pay on invoice or by manual payment. Self-service advertisers are pre-pay customers by default.
Automatic payment options are on the product road-map including: monthly top-up or rollover based on account balance.
Pre-pay advertisers may use the following payment options:
-
Pay-as-you-go
-
Options on the product road-map
-
Rollover
-
Monthly
-
In each case payment may be made by debit or credit card.
Post-pay advertisers may pay their accounts by:
-
Invoice
-
Manual payment
-
Options on the product road-map
-
Automatic deduction (debit or credit card)
-
Post-pay publishers may use the following payment methods:
-
Cheque
-
Purchase order
-
Manual payment
Brokers may change the payment methods for a self-service advertiser account.
Payment gateways
Users of the Cxense Advertising Platform interact with the configured payment gateway when managing their Billing Finance Account.
Cxense Advertising utilises Nets.eu or PayPal to securely capture the advertiser payment. See Payment Gateway configuration for more details.
If local constraints present barriers to using the default gateway, other payment gateways can be supported on demand. Please contact your Account Manager or support@cxense.com.
Payment options
The payment options below are available to pre-pay customers. These options may vary depending on the available payment gateway options and configuration.
|
Payment option |
Description |
|---|---|
|
Pay as you go |
All payment are initiated by the advertiser. The advertiser's account balance must be kept in credit to ensure the delivery of advertisements is not interrupted. |
|
Monthly top-up
|
On the product road-map: The advertiser's account is automatically topped up by the system at the start of each month to a pre-defined account balance. |
|
Rollover |
On the product road-map: A pre-defined payment is automatically collected by the system when the advertiser's account balance falls below a specific level. The user defines the balance level at which an automatic fixed amount will be initiated. Several of these payments may occur in the space of a single billing period, but it ensures that the delivery of advertisements is not interrupted. |
Ad-hoc payments may be made at any time, no matter which payment option has been selected.
In many cases, a debit or credit card number must be registered for the payment requests to be executed.
Payments and Tax
Cxense Advertising deducts VAT or sales tax from payments for advertiser's billing accounts using the tax rate set in the account. The resulting net amount is the amount the account is able to spend within Cxense Advertising.
Payment Receipts
Receipts are available for successful payments from the Payment History screen or via the Finance Manangement - Payment Management screen. The payment receipt includes a number of details from the advertiser account and the payment transaction.
The receipt can also be customised to show additional information in the receipts header or footer, such as company name, tax numbers etc. To customise the receipt, simply add html text into the following translation entries: paymentRequest.receipt.userHeader and paymentRequest.receipt.userFooter. Additional information regarding translations can be found in the Manage Translation Resources page.