Security, Privacy, AI and CSR information for all Piano products now lives in one place. Explore our Compliance Center.
Subscriptions
English French
English French

Is it possible to change the offer during an active A/B test?

Once the A/B test has initially run for the user, the allocated variant of the A/B test will be associated with that user's browser.

This means that going forward this browser will not switch between the A/B test variants, and will remain in the same A/B test group until the test has ended, or until the A/B test proportions have been modified.

So in case, you'd change the offer in one of the branches, it will not have an impact on a current active test - a new offer will be shown to users allocated to the updated variant/s.

Last updated: