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Socialflow - Twitter Policy Changes: Duplicate Publishing

With Twitter’s upcoming changes to limit multi-account publishing of duplicate content, we make the following recommendations for SocialFlow clients to ensure compliance with the mandate.

RSS Feeds

Many of our clients rely on RSS feeds to streamline content flowing from their website to the SocialFlow queue. If you use the same RSS feed for multiple Twitter handles, we recommend that they be set to HOLD. Setting them to Publish Now or Optimize would possibly violate Twitter’s new rule. This way, the content will come into your queues on hold and allow you to make edits before publishing so they are not exactly the same tweet.

We do not know how strict Twitter will be or how Twitter will measure similar content so please be advised.

WordPress Plugin Users

If you are using our WordPress plugin, you have the ability within the Plugin’s Default Settings to send to multiple Twitter accounts by default. Please be sure to uncheck these boxes to be compliant with Twitter’s new rule.

SocialFlow Public API Users

If you are using our API to send content directly from your CMS, please be sure you do not have any features or settings in place to send one article to multiple Twitter handles automatically. In the case that you do, your tweets will not enter our system and will not be published.

Custom Domain Swapping

Select clients have domain-swapping capabilities turned on within SocialFlow. This feature allows a user to publish one link across multiple social accounts, and once published, respective domains will be swapped in their links per each account. Please note after March 23, 2018, using the domain swapping feature for multiple Twitter accounts will be in violation of Twitter’s new rule. Users may select one Twitter account as well as multiple Facebook accounts but will be prohibited from selecting additional Twitter accounts.

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