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What is not allowed with ACPM tagging?

The ACPM certification is specific to the French market.

  1. You cannot simulate page views from events, such as clicks or pop-in displays, in particular to track complex conversion funnels.

    For the ACPM, a page view must correspond to a physical page: on their side, they must be able to link a hit to a URL.

  2. In the same vein, an app push notification must not be tagged as a page view in an app.

  3. An email open must not be tagged as a page view.

  4. A virtual site cannot be included in an ACPM scope.

  5. Double tagging is prohibited, because it inflates the certified audience beyond the site's actual usage.

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