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How to distinguish AMP pages?

The ACPM certification is specific to the French market.

Since January 1, 2017, AMP data can be certified and has its own AMP scope within the ACPM.

Piano Analytics SDK

As suggested in the AMP tagging technical documentation, the value "amp" can be pushed into the event_collection_platform property (Collection platform). You then filter this property on the value "amp" to distinguish AMP traffic from the rest of your traffic.

SmartTag

The SmartTag AMP tagging offers native AMP integration. As a result, AMP automatically pushes the medium=amp or mobile_support=amp parameter into the hits generated.

You can therefore create a custom property dedicated to distinguishing AMP traffic, with processing rules based on the presence of these parameters. For example:

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Note: if you create a Boolean-type property, you'll need to convert your value.

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