An event group can be perceived as a "dimension" associated with analytics events. For example, associated with an event might be the fact that the event was generated from somebody using a Chrome browser, in which case "browser" is an event group. It's often natural to use event groups for aggregation and/or filtering purposes. E.g., continuing the browser example, we might want to find out the top 5 most popular types of browsers, or we might want to see how much traffic we have from Chrome users.
The table below lists the currently available event groups.
Unless otherwise stated, all names and values are case-sensitive.
|
Group |
Description |
Example values |
Notes |
|---|---|---|---|
|
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The URL of the visited page. |
http://example.com/search/?q=food&submit=Search |
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The user query associated with a particular event. |
food |
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The name of the site hosting the page. |
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The URL of the referrer page. |
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The query from the referrerUrl |
cooking |
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The name of the site hosting the referrer page. |
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The prefix "www." is removed from the hostname if it is present. |
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Classification of the referrer host. |
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The classification is based on the referrer top-level domain name. See more info below. |
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The name of the referrer social network. |
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Recognizes a pre-defined list of social networks. Unknown social networks will not be recognized. |
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The name of the referrer search engine. |
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Recognizes a pre-defined list of search engines networks. |
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The name of the referrer news aggregator. |
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Recognizes a pre-defined list of news aggregators. Unknown news aggregators will not be recognized. |
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The URL of the referrer page that started the session. This value remains consistent across all events within the same session. |
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The name of the site hosting that started the session. This value remains consistent across all events within the same session. |
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The prefix "www." is removed from the hostname if it is present. |
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Classification of the referrer host that started the session. This value remains consistent across all events within the same session. |
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The classification is based on the referrer top-level domain name. See more info below. |
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The name of the referrer social network that started the session. This value remains consistent across all events within the same session. |
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Recognizes a pre-defined list of social networks. Unknown social networks will not be recognized. |
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The name of the referrer search engine that started the session. This value remains consistent across all events within the same session. |
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Recognizes a pre-defined list of search engines networks. |
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The name of the browser. |
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The name of the operating system. |
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The brand of the mobile device. |
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The type of the device. |
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The desktop resolution. |
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The language used by the browser. |
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The timezone used by the browser in minutes relative to UTC. |
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The name of the browser version. |
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The color depth used by the device. |
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The country code inferred from the user's IP address. |
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The region code inferred from the IP address. |
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The ISO 3166-2 region code inferred from the IP address. |
jp-13, no-03, us-wa |
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The city name inferred from the IP address. |
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The metro code ( DMA ) inferred from the IP address, if available. |
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The postal code inferred from the IP address, if available |
"M6J 2R7", "0268", "10023" |
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The company/provider name inferred from the IP address. |
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The connection speed/type of broadband inferred from |
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The connection type inferred from the IP address. |
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The browser/device capabilities. |
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The name of the site hosting the exit link page. |
http:// |
This data is reported "after the fact", thus the resulting number of events is approximated. Filtering by this item will not match the events that lack such "after the fact"-reported data. |
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The name of the exit link host. |
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This data is reported "after the fact", thus the resulting number of events is approximated. Filtering by this item will not match the events that lack such "after the fact"-reported data. |
|
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The user query associated with the exit link. |
cakes |
This data is reported "after the fact", thus the resulting number of events is approximated. Filtering by this item will not match the events that lack such "after the fact"-reported data. |
|
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The displayed ad space identifier. |
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The aggregated numbers, such as events, refer to adspace impressions. This data is reported "after the fact", thus the resulting number of events is approximated. Filtering by this item will not match the events that lack such "after the fact"-reported data. For /traffic/event , the |
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The site identifier. |
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Event filters using this group are supported only by /traffic and /traffic/event , and not in a combination with keyword filters or custom filters. See documentation for traffic filters for more details. |
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Industry primary inferred from the Usonar IP address lookup. |
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Deprecated: refer to |
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Industry secondary inferred from the Usonar IP address lookup. |
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Deprecated: refer to |
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The listing status inferred from the Usonar IP address lookup. |
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Deprecated: refer to |
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The company name inferred from the Usonar IP address lookup. |
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Deprecated: refer to |
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The official company name inferred from company name containing type acronym. |
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Deprecated: refer to |
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The company id inferred from the Usonar IP address lookup. |
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Deprecated: refer to |
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Range of employees inferred from the Usonar IP address lookup. |
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The range can be one of listed |
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Deprecated: refer to |
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Range of sales inferred from the Usonar IP address lookup. |
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The range can be one of listed |
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Deprecated: refer to |
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The company's prefecture name inferred from the Usonar IP address lookup. |
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The company's postal code inferred from the Usonar IP address lookup. |
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The company's address inferred from the Usonar IP address lookup. |
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The company's telephone number inferred from the Usonar IP address lookup. |
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The company's capital inferred from the Usonar IP address lookup. |
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The company's url inferred from the Usonar IP address lookup. |
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The company's domain inferred from the Usonar IP address lookup. |
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Possible values for referrerHostClass and sessionReferrerHostClass:
-
direct- if the referrer host name is not set. -
search- if the referrer is a known search engine such as Bing or Google, a social network's search engine such as Facebook, or an internal search page. -
social- if the referrer is a known social network such as Facebook or Twitter. -
internal- if the referrer host name has the same top-level domain name as the url. -
other- neither of the above (external pages, cross-domain referrals).