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Welcome emails are a great opportunity to make a good impression on your audience. Welcome emails boost engagement and predict long-term subscriber behavior.
To set up a welcome email, follow these steps:
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Create a specific 'Welcome' email campaign by following steps to creating a campaign, with two main differences:
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Choose Triggered campaign type
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Select the Welcome email template
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Customize the look and feel of your template
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Under Mailing list, configure a mailing list for the welcome email and make sure it's selected
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Finally, create an opt-in form for new subscribers