How do I send a welcome email?

Welcome emails offer a prime opportunity to make a strong first impression. They increase engagement and help predict long-term subscriber behavior.

To set up a welcome email, follow these steps:

1. Create a dedicated “Welcome” email campaign using the standard campaign-creation steps, with two key differences:

   1. Select the Triggered campaign type.

   2. Choose the Welcome email template.

2. Customize the template’s appearance.

3. Under Mailing list, configure and select the mailing list for the welcome email.

4. Create an opt-in form for new subscribers.

Last updated: August 14, 2026