Subscription confirmation has users confirm that they would like to receive your newsletters by clicking a link in their inbox, ensuring an engaged audience.
To set up subscription confirmation, follow these steps:
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First, you should create a mailing list to collect signups from the opt-in form. It would be a transitional mailing list for subscribers who have not yet confirmed that they would like to receive your newsletters (we recommend calling the list "Subscription confirmation")
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Then, create an email campaign for confirmation emails:
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Choose Triggered campaign type
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Select the Confirmation email template
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Customize the look and feel of the template
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Select the target mailing list at the settings of the "Direct subscription button" button. Subscribers who confirm they would like to receive your newsletters will get to this mailing list. You should attach this mailing list to your regular campaign in the next steps.
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Create a main newsletters campaign with Recurring type, for example.
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Attach to this campaign target mailing list with subscribers that already confirmed they would like to receive your newsletters