General recommendation
No. A hard lock is recommended in almost all circumstances because such messages usually perform around 10X better than dismissible messages. Dismissible ad block messages typically have a 2% or 3% conversion rates while hard lock messages are usually above 10% — and can between 20% and 30% for the best performing offers.
Impact on pageviews
The main concern when setting up an ad block experience is fear of losing pageviews. Piano has not seen pageview loss when performing analysis for individual clients after launching hard lock ad block experiences. One reason for this is because visitors who turn ad blockers off tend to consume more pageviews after taking that action. Our research has found that in the month after a visitor disables an ad blocker, they generate almost twice the pageviews they did in the month before.