Campaigns is an item of the Radar dropdown, allowing you to get access to the Campaign Reporting functionality. Select a campaign to view its tabs: Campaign Overview, Audience Insight, and Campaign Rows.
The main goal of Campaign Reporting is to provide customers with a tool for quick and convenient analysis of their campaigns with the aid of statistical reports.
General
Campaign Reporting consists of the following parts:
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Campaigns - the list of campaigns. This page includes the main information about campaigns:
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Name and status of the campaign.
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Campaign rows.
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Different filters and search bar.
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Reports for each selected campaign:
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Campaign rows - the full list of campaign rows, including the status of the row, the main metrics for the row such as goals of impressions; start and end dates, and summary: total for all rows of the selected campaign.
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Overview report where you can find the “Impressions-Clicks” graph, stats for creatives, and placements such as Impressions, Clicks, CTR, and so on.
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Audience insight report where you can see campaign statistics distributed by the audience of the segments.
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Campaign in Piano Audience is equal to Order in Google Ad Manager.
Campaign row in Piano Audience is equal to Line Item in Google Ad Manager.
Also, there are connections in Connectivity Hub that allow customers to set up connections with Google Ad Manager, and Adform ad servers.
Piano Audience stores the accumulated marketing campaign data for no more than 90 days. For the finished campaigns, a snapshot of statistics will be saved for history.
How it works
Campaign reporting is based on data imported from log files or wrappers. Options depend on the ad server. The main information about campaigns is also received from the ad server APIs.
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Create and start campaigns in the ad server using Piano Audience segments. Read how to export segments to Google Ad Manager or Adform.
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Create a new import connection in Connectivity Hub for uploading the campaign data from the ad server: from Google Ad Manager or/and Adform. These integrations allow filtering campaigns to be shown in reports.
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Wait some time.
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Analytical reports in Audience->Radar->Campaigns can be built.
Read how to create segments based on the marketing campaign data here.