Follow these steps.
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Create a recurring email campaign.
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Set up dynamic sources and design the template.
For static sponsored content, use an RSS feed that contains a single article, which you can update via your CMS. Configure a dynamic block for sponsored content with specific settings (for example, disable all advanced settings so the block always displays). In the dynamic block, enable Promo content options to mark stories as Promo; this lets you track Promo clicks in the ESP analytics.
More information about promo content is available in the Groups documentation here.
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If you cannot create an RSS feed for sponsored content, add a static block in the template editor and update its content daily or weekly from the ESP dashboard.