Which metrics are specific to mobile apps?

App - Sessions

m_app_session

A set of events that begins when an application is launched or brought into the foreground, and ends when the application is sent to the background for more than 60 seconds (adjustable) or when the application is closed. Calculated from the property app_sessionid (App - Session ID).

App - New visitors

m_app_newvisitors

Number of visitors who install the application for the first time, or reinstall it after having uninstalled it. During a given day, a visitor can only have a single status: New or Returning. Calculated from the property app_visitor_status (App - Visitor status).

App - Returning visitors

m_app_returnv

Number of visitors on a given day who are not new (2nd day of use). Calculated from the property app_visitor_status (App - Visitor status).

App - Crashes

m_app_crash

A technical incident which closes the application and interrupts the user experience. Calculated from the property app_crash (App - Error name).

App - 1st sessions

m_app_news

Number of 1st sessions that took place following the application installation, or following its uninstallation and reinstallation. Calculated from the properties app_sessionid (App - Session ID) and app_session_status (App - Session status).

App - New visitors sessions

m_app_session_newvr

Number of sessions made by a new visitor. Calculated from the properties app_sessionid (App - Session ID) and app_visitor_status (App - Visitor status).

App - Returning visitors sessions

m_app_session_returnvr

Number of sessions made by a visitor from the 2nd day of use (they become a returning visitor). Calculated from the properties app_sessionid (App - Session ID) and app_visitor_status (App - Visitor status).

App - Time spent / session

m_time_spent_per_app_session

Average time spent per app session for the site. Calculation: cumulative time spent / app sessions with duration. Calculated from the metrics m_time_spent (Time spent) and m_app_session (App - Sessions).