How Overage occurs
Budget Overage is always present in a high performance platform. The following diagram helps to explain how overage occurs in a very simplified view.
Minimizing overage exposure - manual
As shown above, there will always be overage, therefore, it is important to minimize the exposure to budget overage.
Minimizing overage exposure - automated 'predictive throttling'
Visual reference of budgeting system intelligently reducing burn rates as budget approached maximum for the specified period. Note the predictive throttling measure to automatically reduce the exposure to overage, as opposed to going from full speed to stopped (it is impossible to know when a click might occur).
Budget Catchup
Budget 'catchup'. with the 3 campaigns below, all with the same budget, the blue campaign is started at midnight, the yellow at 6am,, and the red at 12 midday. Note the 'catchup mechanism increasing the burn rate to 'catch up ' to the midnight campaign (shown in blue). Note also all campaign are predictively throttled as per previous graphic.
