The easiest way to create an audience segment in Piano Audience is to use the Segment Builder UI available from the Create button in the Segments tab.
Also, Segment Builder can be opened from the segment list by clicking on any existing segment.
You can choose your segment type: Traffic segments, Lookalike segments, DMP segments, or Conversion segments.
Creating audience segments from the Piano Audience UI is an easy option sufficient for most use cases. Segments using simple logical operations to combine multiple criteria can be created in the Basic mode. More complicated cases can be created with the help of the Advanced mode which is available in the Traffic, DMP, and Conversion segments.