For place-holder replacement in a Text Creative, see Text Creatives
We currently support a range of place-holders you can add to your click URLs to provide additional metrics for your referrer tracking and site analytics.
NOTE: You can also use any parameters passed along on the click URL.
Cxense Advertising Place-holders
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Placeholder |
Description |
|---|---|
|
creative |
The identifier of the creative that matched. |
|
ad |
The identifier of the ad that matched. |
|
campaign |
The identifier of the campaign that matched. |
|
adaccount |
The identifier of the advertisement account that matched. |
|
adspace |
The identifier of the space on which the ad was shown. |
|
pubaccount |
The identifier of the publisher account that owns the adspace. |
|
keyword |
The match type and keyword that was used to match and rank the ad in the auction. |
|
keywordText |
The keyword text used to match and rank the ad in the auction. |
|
ifContent |
The weight applied to contextual if the request was content based. This corresponds to a non-zero contextual weight on the AdSpaces configuration. |
|
ifSearch |
Whether the request was search based (used keywords from contextual or a search box) |
|
ifBehavioral |
The weight applied to behavioural if the request was user profile based. This corresponds to a non-zero behavioural weight on the AdSpaces configuration. |
Examples
Standard Cxense Advertising Place-holders
In this first example we create a click URL that embeds each of the core identifiers in a destination URL:
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The result would be similar to the following (with the IDs replaced with the appropriate values for your environment):
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In this next example we turn on all placeholders:
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Note that these advanced placeholders also allow you to include a prefix (e.g. "&k=") since the placeholder will be replaced with an empty string if it is not matched. For example, on a space without contextual targeting, this would be the result:
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Note the behavioural weight in this case was set to 5 on the adspace, and a prefix of "&wB=" results in the string "&wB=5" being appended to the click URL.
If we set contextual weight to 10, and include a keyword for matching then the resulting click URL is:
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Note the "broad:subaru+wrx" entry for the keyword along with the "src=Search" replacement for "ifSearch" and the contextual weight.
Custom Click URL parameters
In this case, you might be serving impression responses via one of the programmatic APIs (e.g. XML or JSON). Your publishing partner supplies additional information on the click URL to indicate which site initiated the request and you would also like to capture the referring URL.
The click URL received by Cxense Advertising looks like this:
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In this URL, the publisher is identified by 'abc123' and you wish to pass that on to the click tracker. Your ad's click URL would be:
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Which would result in the following final URL sent to the click tracker:
|