How to target users who have converted multiple times on a specific term

The steps described below will show you how to target users who purchased the same term within a specific time period more than once. You could target users who purchased this term for example more than 5 times.

1. Save a cookie for a user when they converted on a particular term for the 1st time with the use of the checkoutComplete callback.

2. Save a cookie for a user when they converted on a particular term for the 2nd time.

3. Set the expiration date of the cookie to X days (e.g. 30 days ) on both cookies.

   You can use this sample code to set the cookies programmatically:

   tp.push(["addHandler", "checkoutComplete", function(conversion){ 
   
       // First If checks if user has converted on specific term && checks if they previously converted on this same term
    if(conversion.termConversionId === 'YOUR_TERM_ID' && document.cookie.indexOf('_pc_boughtTermXFirstTime=true');){
   
     //Sets expiration data
           var date, expires, days;
           days = 30; //Sets the exiration days for 30
           date = new Date();
           date.setTime(date.getTime()+(days*24*60*60*1000));
           expires = "; expires="+date.toGMTString();
    
   
     document.cookie = "_pc_boughtTermXSecondTime=true" + expires;
    
     // Second If checks if user has converted on a specific term && if 1st If is false, it assigns boughtTermXFirstTime cookie to the user
    }else if(conversion.termConversionId === 'YOUR_TERM_ID'){
     //Sets expiration data
           var date, expires, days;
           days = 30; //Sets the exiration days for 30
           date = new Date();
           date.setTime(date.getTime()+(days*24*60*60*1000));
           expires = "; expires="+date.toGMTString();
    
     //Sets the cookie
     document.cookie = "_pc_boughtTermXFirstTime=true" + expires;
   
   
    }
   }]);
   

   This code would need to be put in your Piano integration code (either via the Composer embed code or directly on your website).

   Please note, that the cookies you're setting need to start with a _pc_ string, so they can be targeted also in other Experiences.

4. Don't show the offer to users that have bought the same term multiple times when the cookie boughtTermXSecondTime is NOT present. If this cookie is not available it means, that the user has purchased the term only once or never.

5. Show your offer to users when they bought this term two or more times when the cookie boughtTermXSecondTime cookie is present.

Last updated: June 26, 2026