Audience Integrations: Google Marketing Platform

With this integration, you can share segments with Google accounts, such as DV360 account, or sell them to other customers.

Setting the CookieSync tag

To save mapping between the partner's user ID and Piano's user ID in Piano Audience, add this CookieSync tag to the pages of your site.

• Synchronous CookieSync tag

<script type="text/javascript">
    cX.sync('ddp');
</script>

• Asynchronous СookieSync tag

<script type="text/javascript">
    var cX = cX || {}; cX.callQueue = cX.callQueue || [];
    cX.callQueue.push(['sync', 'ddp']);
</script>

Configuring Piano Audience

• Create a Google Marketing Platform configuration

With your site group selected, from the Piano Audience home page, go to the Connectivity tab → the Configurations tab →the Google Marketing Platformicon and click the Configure button.

• Configure the connection

In the New Connection menu, you want to set the Project name. It will be shown in Piano Audience only to simplify managing numerous integrations.

Click the Test connection button. A request to the specified account on the partner’s side will be sent, and, if everything works correctly, you'll get a corresponding notification. The Create button in the upper right corner will be activated. Click it. Create will turn to the Save button you can use any time during further configuration.

• Configure segments

Successful test connection enables the Configure segments form where:

• All segments means that all active full-usage segments will be sent to Google Marketing Platform; any newly created active full usage segment will be added automatically.

• All segments (including Reporting only) includes Reporting only segments.

• Manually selected segments allows both to send some part of active segments and to check if a needed segment is active now. If a needed segment is inactive, you can activate it on the Segments tab. To select a segment, click its name. Multiple selection is supported.

Set the parameter.

• Export segments

You can click Export now in the Configure segments section for almost immediate export of selected segments without waiting for the next scheduled data transfer. The other option is configuring scheduled data transfer in the Activate section below. There, you can either set up a daily data transfer by turning connection on, or hold the created configuration without activation yet and set the connection to "off".

When ready, click Create or Save (if editing) in the top right corner of the page.

Monitoring and update

Configured connections can be viewed and edited in the Connections tab. They are also available under the Match rate reporting tab.

Data is normally exported once a day. The Export now button allows to export segments (not membership data) immediately.

Last updated: June 24, 2026