The Site Targeting feature allows advertisers to control what sites their campaigns and ads are shown on. This feature is available on any product (CPM, CPC or Tenancy) that has the "Site Targeting" matching template enabled.
Site Targeting determines the domain that the ad request originates from by parsing the clients HTTP Referer request header. This referrer value is reduced to the sites domain name and is then compared against the list of targeted sites for campaigns and ads.
Sites can be entered as targeted or blocked by the advertiser at a campaign or ad level. When sites or domain names are targeted then the ad will only be shown on these sites and requests from all other sites will be considered invalid. When sites are blocked then the ad will not be shown on these sites and requests from all other sites are considered valid. Targets for an ad or campaign should only be targeted or blocked, not a combination as this may cause the ad to never be displayed.
Examples:
|
Domain name used to match |
Action |
URL's the ads will show on |
URL's the ad will not show on |
|---|---|---|---|
|
Target |
|||
|
Block |
Note on HTTP Referer headers
Please note: Site Targeting can only function if the Cxense Advertising Ad Server is passed the valid HTTP Referer header from the end user.
If either the user's browser or internet security software modifies this value, or if the publisher's web server modifies it as part of processing the request then Site Targeting will not be able to match it against the specified patterns and will not function as expected.
See Referer Hiding.